Exclusive Interview with the founder of Alwayz Therro Magazine

I have had a chance to interview the founder of Alwayz Therro Magazine Kenneth . AT magazine is a one year old online magazine that is powered by Zinio. AT magazine is about American Culture, Style, Fashion, Music and Lifestyle. It constantly brings something new to the table.

The first issue of AT mag was created on July 1st 2010, and it started as a free issue. The founder Kenneth kept pushing, his open mind, drive, ambition, 100% hard work and  persistence, has helped build his own brand and AT Mag has already started making profit! Kenneth is only 24 years old, but has already have such achievements. Lets see what this character and his business is all about.

1. What inspired you to create Alwayz Therro Magazine?
Ambition, drive, and strength. A platform to show people that anything
you dream of can come true. How do I know? I’m looking at it first had

2. Why did you name it Alwayz Therro Magazine?

I was into music along time ago and my name was Therro. I studied

Henry David Thoreau and Emerson both famous poets.

3. What did it take to make the Magazine live?
Ambition, patience, and having your back against the wall and blossom
into something greater.

4. Did you run into difficulties when making or publishing the
magazine? What are they?
The same with any business is getting everyone on the same page,
meeting deadlines, and keeping everything fresh, but that’s not really
difficulties right?

5. What was the reaction of the first issue of AT magazine? What was
the transition from a free magazine to an on-line magazine that is
making profit?
Well the reaction was great. Many people read that issue. It was a
free issue of just ideas at the time and everyone loved what we were
bringing to the table. It was something different in a time where
everything was changing so much.

6. What’s your target audience?
Any one with dreams and ambition.
7. How would like your audience to view you?
As themselves its not about me or just you its us. We are together in the process of success.
8. What is your long term vision for your magazine?
Be around and be relevant for many years to come.
9. What type of advertisers would you like to attract?
Innovators, fashion lines, designers, cosmetics, life coaches, photographers and more.
10. What type of artists would like to include?
Music is one movement its the same feeling. If you have music and words we want you. Be real.

11. Tell me a childhood story that tells your personality.
I was alwayz working and creating my own things from age 9 to now. I
was 17 years old going on 18 me and my cousin got a ticket to NY. I
stayed for about a week. I had maybe 200-300 cds on me alone. I was
going around selling my CD’s and promoting what I had going on at that
time with the music. I went home with no CDs, wishing I had more. Met
a few people along the way who started to curve my thinking to greater
things. People might say they were just CDs its no big deal, but yea
they were “my” cds. These I created.

12. Will you sell copies of Alwayz Therro Magazine in store in the
future? If not, can you please explain why do you want to stick with
online magazine?
We are always open to working with Distributes and different
situations we can get in, but for now we are making a change in the
wave of the Mobile reading. Its phenomenal. The way you can include
links and different types of other media into one publication is
something print will never offer. Print has some good things mobile
will never offer as well. This is an example of following with the
change around you.

13. What’s your secret ingredient of creating your own brand and making it grow?
Stay true to what you know. Be open to evolve.

14. What’s your goal in the near future?
Be around 40 years from now still growing with you.

15. Where do you see yourself in five years from now.
London, Condo, enjoying the balcony creating with the times.

Read and download their magazine @ http://www.alwayztherro.com/

Follow AT magazine on twitter @ AlwayzTherro

Add AT mag on Facebook @ http://www.facebook.com/alwayztherromag

I thought Kenneth’s story when he was 17 years old, selling CDs on the street was inspiring. He was fearless and still is. He never gave up. He wasn’t afraid of the idea of rejection, and he seemed had no failure in his mind. We should be inspired and motivated by his story. When we start doing something, we need to have a positive mind. Stop thinking what would go wrong and being intimidated by difficulties. If problems come up, lets solve them! Stop worrying about failure, and start some actions instead. Picture your future. I always say dream it, name it, do it, nail it, and own it!

“In order to succeed, your desire for success should be greater than your fear of failure.”  My favorite quote by Bill Cosby.

Nothing is impossible, but dream realistically. Set up your goal, and do it step by step, it’s like climbing a mountain. It takes some time, patience, hard work and persistence, but you will get there.

Lets Do It!!!!!


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